Heyzap is a social, casual, and massively-multiplayer online games monetization and distribution platform founded in 2009 by Jude Gomila and Immad Akhund. Heyzap provides website publishers a number of ways to integrate games into a website or blog, including the Heyzap Arcade, Heyzap Widget and the Heyzap API. These games allow websites to increase traffic, user retention, and visitor monetization via microtransactions. For game developers, Heyzap provides an API enabling their games to become more social with improved authentication, sharing, inviting, and in-game payments. This enables developers to distribute their social games across the wider web and onto multiple social networks and the Heyzap Network of 290,000 websites.