Online Affiliate Programs provide website owners a way to generate revenue by placing advertisements from third-party affiliates on their website.
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Reporting Tools
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Reporting is important because you want to know how much money you make, how many leads you generate for the advertiser etc. If you are an advertiser, you want to know who is making money for you and how much you owe them. Reporting tools and the interface are very important.
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Ad Unit Types
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If you are an advertiser or a publisher, you need to be able to offer various types of creative and units in order to promote a given product. Rich media ads, traditional ads, dynamic product pricing units for sale promotions, etc. Look for the ability to offer numerous types of ads to promote your product (or to promote someone else's product).
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Affiliate Network Size
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This is the most important thing to consider when looking for an affiliate program. An affiliate networks size is the number of advertisers that have opted to promote their products on the network and the number of publishers that have opted to promote the products of these advertisers. If network is too small, it will be difficult to generate revenue promoting products because there are too few products to promote.
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