Online Advertising Networks are collections of websites that pool together advertising inventory for the purpose of selling it to 3rd parties advertisers. Online ad networks provide advertisers with the ability to sell excess inventory and provide publishers with the opportunity to run ads from 3rd party websites.
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What
to look for when choosing Online Advertising Networks
Size of Ad Nework (Number of Impressions Delivered)
With ad networks, the biggest factor in deciding which one is best for you is the size of their network / number of impressions delivered. In most cases, the bigger the better. A larger pool of impressions typically means that there is a greater chance of finding the right audience if you are an advertiser and finding the right advertisers if you are a publisher.
